THE POWER OF VIDEO
You’ve worked hard to make your business successful, and to maintain that status it’s vitality important to advertise. There are many methods of advertising available to businesses nowadays, but the most effective for companies currently is online advertising.
Whether you want videos posted on your website or whether you want to advertise on google or YouTube, we can help. We work closely with marketing experts and can help you plan an advertising strategy that works best for you. Unlike expensive traditional Television advertising, YouTube advertising, for example can cost as little as 10 cents an ad, and is incredibly effective. It can be set up to target very specific audiences and can be designed to only play in select geographical regions as well. There are also other options out there’ which can also be very effective and yet economical. Many company websites need product videos which tells their potential customer more details about the product or service and helps to sell it. Other companies need informative training videos to help customers better use the products or services that they offer. Maybe your business would benefit from a ‘buyers guide’ video to help your customers see why they should choose your company or product. Every business has distinct needs and we can help you figure out what they are, then create a custom video to suit. "PEOPLE ARE MORE LIKELY TO PURCHASE IF THEY CAN WATCH A PRODUCT VIDEO"
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Every business nowadays needs to have a website. Customers visit websites for information to make decisions. Customers decide whether to buy from you and what they buy from you. Videos are a great tool to passing along information to your potential customers.
Videos on websites explain what you do, who you are, what you offer and why people should choose your products or services. Most people would rather watch a short video rather than read page upon page of boring information. In as little as 30 seconds a potential client will know enough about you and your product/service to make a decision. That 30 seconds is a crucial 30 seconds, as consumers nowadays have very short attention spans. You should convey your message in an informative and entertaining manner to make sure they keep watching for 30 seconds. If they stay on your site, they may be looking for more information, and there should be more video options for them. The misconception that companies often have is that videos are only a means of getting people to come to you. While corporate website videos can do that, these website videos typically play a very different role. In fact videos are used to train staff. Videos are used to explain products and services. Videos teach customers how to use products. Videos teach customers why your product or service is better than the competitors. Corporate website videos can play a large role in getting and maintaining new clients and are often the first impression that a potential client has about your company. And we all know how important first impressions are. Many businesses also rely on the use of online training videos for teaching new staff, or updating existing staff on new products or services, or proper procedures.
These can used in-house or viewed from home or satellite office locations, which can save tremendous travel costs, typically associated with on-location training. From ‘safety courses’ to ‘how to’ videos, training courses are an invaluable part of almost every business. Getting someone to look at a video on your website is one thing, but to retain a viewer’s interest It’s important to create the ‘right video’, as this is often a customer’s first impression of you and your company. As you know, first impressions are very important. We can help you create a custom video that tells potential customers who you are, what you do, and why you do it better or cheaper than your competition. |
YOUR UNIQUE PRODUCTION
We can shoot the videos on your premises, or in a studio or in the field. Whichever works best for the situation at hand. We can use your staff, for onscreen talent, or we will bring in onscreen talent.
Some videos are more about the product and don’t need to have any on screen talent. Sometimes a voice over is all that is needed. We custom create videos that work best for you and your business. There’s no one particular type of video that is best for every business. Typically there are four main stages to every video project: Pre-production, is where we sit down with you to discuss your needs, and design a plan that will suit your budget. The next step is the production itself. In this phase we create scripts, story boards and shoot the actual footage required, gather all audio, or generate the necessary audio. In the post production phase, we create all the graphics and edit everything together to make the final video. In this step we may be generating one or more completed videos. Finally the last step of the project is the implementation phase. This is where we post videos on websites or on video sharing sites such as YouTube. We can work with your IT department to implement how your new videos playback in house if needed. We can even begin a search engine optimization plan for you if desired. |
HD EQUIPMENTWe work with you to develop and shoot whatever is needed. We often travel with companies to remote field locations to shoot training courses, and we’re equipped to handle just about any type of technical obstacles that may come along with the challenge of getting the right shot.
We have all the necessary tools of the trade, such as HD cameras, lights, wireless microphones, dollies. booms, cranes and much more. We have the skilled staff to properly shoot and edit the videos and make them as beautiful or as dramatic as needed for the task. We have a wide assortment of licensed music, royalty free music and graphic visuals which we incorporate in your videos. This is an important point to remember since many businesses end up going through costly litigation for using illegally obtained music. |
HOW MUCH DOES A WEBSITE VIDEO COST?